A business directory is like an online version of the Yellow Pages.
A broken link is a link that has no object or does not lead to anything.
A briefing is a short meeting or an introduction to a new topic. It is mainly used in the areas of military, aviation and diving as well as in online marketing and advertising.
A so-called website blocker is something that prevents search engines from accessing the site.
Websites can occupy a so- called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.
Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.
An anchor text is the text displayed on a website for a given link.
Agile content development is a technology-supported method to develop and continuously optimize competitive content.
AMP – Accelerated Mobile Pages – is an Open Source framework designed to speed up load times for mobile internet users.
Alt attributes make it possible to enter an alternative description in the HTML code for every image on a website.
This description appears if, for some reason, the image cannot be displayed. Search engines’ ability to recognize the contents of images is still limited which is why they rely on the alternative description in order to determine what the image contains. The alt attribute can influence the content for which search engines consider a website to be relevant. Ideally the alternative descriptions should also contain the search terms for which the website is optimized.