A defective link is a link that has no object or does not lead to anything.

A crawler is a program used by search engines to collect data from the internet.

Cookies are small text files that are saved on a user’s local computer when browsing and sent back to the server when the user visits the same sites again.

The content score is an aggregated predictor for the competitiveness of online content.

Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic.

Content marketing is a marketing discipline with the goal of increasing awareness and scope for products and brands in the desired target group with content published on the web and offline.

A content gap analysis is a strategic method for checking and optimizing the content of a website.

The Content Editor is a feature of Searchmetrics Content Experience (SCE) for the creation of competitive content.

Businesses generally know who their competitors are on the open market. But are they the same companies you need to fight to get the best placement for your website? Not necessarily!

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see.