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A

Accelerated Mobile Pages

AMP – Accelerated Mobile Pages – is an Open Source framework designed to speed up load times for mobile internet users.

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Agile Content Development

Agile content development is a technology-supported method to develop and continuously optimize competitive content.

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Alt Attributes

Alt attributes make it possible to enter an alternative description in the HTML code for every image on a website. This description appears if, for

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Anchor Text

An anchor text is the text displayed on a website for a given link.

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B

Backlinks

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.

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Bad Neighborhood

Websites can occupy a so- called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.

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Blockers

A so-called website blocker is something that prevents search engines from accessing the site.

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Briefing

A briefing is a short meeting or an introduction to a new topic. It is mainly used in the areas of military, aviation and diving as well as in online

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Broken Links

A broken link is a link that has no object or does not lead to anything.

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Business directory

A business directory is like an online version of the Yellow Pages.

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C

Cloaking

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see.

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Competition

Businesses generally know who their competitors are on the open market. But are they the same companies you need to fight to get the best placement fo

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Content Editor

The Content Editor is a feature of Searchmetrics Content Experience (SCE) for the creation of competitive content.

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Content Gap Analysis

A content gap analysis is a strategic method for checking and optimizing the content of a website.

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Content Marketing

Content marketing is a marketing discipline with the goal of increasing awareness and scope for products and brands in the desired target group with c

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Content Relevance

Content Relevance is used to indicate how relevant a website is in relation to a particular search term or topic.

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Content Score

The content score is an aggregated predictor for the competitiveness of online content.

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Cookies

Cookies are small text files that are saved on a user’s local computer when browsing and sent back to the server when the user visits the same sites

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Crawlers

A crawler is a program used by search engines to collect data from the internet.

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D

Defective Links

A defective link is a link that has no object or does not lead to anything.

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