Press Releases

Press releases allow brands and businesses to communicate with members of the press. This way, you can potential get coverage online and in print media. A great press release can propel a business to household-name-status overnight, or drive hundreds of organic links to a website.

Many of our writers are journalists writing for prominent magazines, papers, and news sites. We’ve been on both sides of the equation and we understand how to write a press release that lands.

What we always need to keep in mind, is that the press release must benefit the business AND the news outlet. Magazines and websites don’t want to give you free coverage: they only want to cover stories that are genuinely interesting to their audience.

It’s up to us then, to find an angle or a story that will grab the reader and that will provide some real interest and value. We do all this while also adhering to the rigid and strict structure of a professional press release.